About Justine


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I am passionate about people and possibilities – and I believe everyone has the innate ability to soar.

A Growth Strategist, Business Consultant, Human Behaviour Expert, Coach, Mentor and Keynote speaker, I will help you get where you want to be and take your business to the next level.

I have more than 20 years’ experience motivating, coaching and advising business leaders and teams in how to achieve more.

Justine has the innate ability to see casual connections, patterns and underlying interdependencies not readily obvious in business. Coupled with her expertise in human behaviour, she understands business and people, how they both work and how to get the best outcome for both. This unique combination enables her to create insights across all areas of the business unlocking the potential of your people and your business.
— Monique Smead, CEO Sovereign You

A passionate leader of people, I have held senior executive roles across Human Resources, Operations and Risk Management in ASX 100 Companies and for 12 years, was responsible for managing and leading many thousands of people across multiple businesses and projects in strategic, national and executive positions across the Woolworths Group of companies.

My role was pivotal in developing programs that strengthened organisational expertise, optimised performance and increased capability, whilst disrupting traditional leadership thinking. I designed and led companywide reviews and restructures, optimised operating models and built high performing teams across the country.

In 2015 I moved into consulting, to share my valuable skills and expertise with the wider business community. Today I work directly with CEOs, helping leaders gain clarity so they can act with purpose and conviction, achieve their ambitions and optimise their organisations for growth.

My clients have included Woolworths Limited, Masters Home Improvement, Dan Murphy’s, Big W, Danks Pty Ltd, Fantastic Furniture, Viadux, TSA Management, The Online Fix, Fair Work Australia, Paroissien Grant Associates Pty Ltd, BDM Credit Management , The Lucy Rose Clinic , My Chiropractic Clinics, Melbourne University.


Professional associations and memberships

Graduate Member of Australian Institute of Company Directors (GAICD)

Certified Practitioner of Extended DISC Profiling 

Member of the International Coaching Guild (ICG) 

Member of Australian Human Resources Institute (AHRI)

Graduate Diploma of Business Management MGSM 

Graduate Certificate in Business Management MGSM


Supporting B1G1

We are a part of the B1G1 (Buy 1 , Give 1) initiative. When you partner with us, we impact the life of a person in need, together.

B1G1 is a simple concept that combines doing business and impacting lives together in a single transaction, achieving amazing outcomes. 

With every engagement and contract through Justine Robbins Consulting, you add value to your business and at the same time impact others. Your partnership with us means that 10 teachers in India are sponsored for a day. You’ll also be contributing towards 10 days of skill development training for a new teacher in India and 10 days of business training for women in need in Malawi. Through our partnership, you are helping other people take control of their lives. 



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Justine has a unique ability to collaborate and influence at both the peer level and the MD/CEO level on tough issues. Justine would always drive the team until a positive outcome was reached
— Ben Camire, GM Masters Home Improvement